As the men’s market continues to show growth, new launches are prevalent. LR Health & Beauty Systems just announced a follow up to its “Bruce Willis Personal Edition” with two additional men’s fragrances—Just Sport and Racing.

Just Sport, developed with Givaudan, is described as the perfect combination of sportiness, elegance and masculinity. The citrus-spicy blend is combined with notes of sensuous wood and musk for a casual, relaxed lifestyle.

Racing—“for men who love a challenge and constantly redefine success”—is said to take men from zero to one hundred with an exciting, dynamic fragrance. While initially notes of citrus, orange, cardamom, carnation and basil beckon, the next round reveals a heart note of jasmine, lavender and cedar wood with a base note of amber, musk and vanilla. Racing’s scent was developed in cooperation with the Munich-based “drom” fragrance house.

The red, white and black packaging perfectly conveys raceway vibes.